Is the Impossible Burger Worth the Hype?

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Celebrated nutritionists Cynthia Lair, Dr. Steven Gundry, and Adam Drewnowski weigh in on the plant-based burgers that are sweeping the nation.

amy pennington with bag of rhubarb

By Amy Pennington

Amy Pennington is a Seattle freelance writer and author, writing about food, health, agriculture, gardens & more. Visit her website at

Americans consume more meat per capita than almost any other nation. This demand has been linked to a global degradation of climate and farmland—a connection that has been well reported and seems to have an impact on the way we choose to eat.

For these and other health-conscious reasons, many people are exploring aspects of a vegetarian diet –now fashionably repackaged as a “plant-based diet.” But while consumers are more aware of their food choices and the politics of what’s on their plate, it is also true that quintessential American foods like burgers and fried chicken are hard to give up.

It felt inevitable, then, that businesses would see an opportunity in the marketplace and create real-tasting, plant-based “meat.”

Enter the Impossible Burger, a vegan, plant-based burger reintroduced mass-market through fast-food chains with great fanfare this year, even Burger King couldn’t keep up with demand when it first rolled them out in August. Don’t want to eat meat, but can’t give up burgers? Boom—suddenly there’s a solution for you. But just because that burger is plant-based, is it really healthy?

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The Meat of the Matter

Thinking critically about your food is important, whether you’re studying to be a nutritionist or not. Interestingly, Impossible Burger didn’t label their patty as a “healthy” option, even though at Burger King, the Impossible Whopper has fewer calories than its beef-ed up version.

Noting that Impossible ‘meat’ has the same protein per pound as 80/20 ground beef, the company claims to have created an alternative, protein-rich, nutritious (defined as a “dietary source of iron, fiber, and calcium”) non-meat product that tastes like meat. Though it is lower in calories than its beef counterpart, the amount of fat per ounce is nearly identical. Everyone knows that fruits and vegetables are healthy, so it’s likely the shift of consumer attention to “plant-based” foods that has made it appear a more healthy option.

And a plant cocktail it is indeed. Made of soy and potato
protein that creates the bulky, beef-like texture, and heme, a molecule made
from fermentation of genetically-made yeast that adds a meaty taste, the
Impossible Burger has hit a nerve because most people can’t tell the difference
between it and meat. Fats, by way of coconut and sunflower oils, round out the
ingredient list, emulating the juiciness of a beef burger.

the meat of the matter

All of this food, however, is processed in a lab, which can be a red flag for a health-conscious consumer. “There is nothing wrong with a more varied and more plant-forward diet,” says Adam Drewnowski, PhD, the Director at the Center for Public Health Nutrition at the University of Washington, “but highly processed plant-based meats are no substitute for the real thing.”  

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Steven Gundry, MD, former cardiac surgeon and author of The Plant Paradox, doesn’t mince words when asked about plant-based burgers like Impossible and Beyond Burger: “Both of these burgers…have been tested to contain glyphosate [an herbicide], which is a deadly disruptor to our healthspan,” he says. “The bottom line is that these are ULTRA-processed foods. And if we’ve learned anything, ultra-processed foods have no place in a health-promoting diet.” (On the other end of the spectrum are “whole foods”—minimally processed, unrefined foods closest to their natural state).

The truth is, all vegetarian ‘burger’ patties are processed in some way. Gardenburger, around since the 1980s and now owned by Kellogg, was developed by a vegetarian restaurant in Oregon and then later became a national product line. The first ingredients listed are rice, mushrooms, whole grain oats, and mozzarella cheese, making it a mostly whole food-based option—just not vegan due to the cheese. Even still, it does contain flavors, emulsifiers, and binders, all of which would be considered a processed food.

considered healthy eating

So, What is Considered Healthy Eating?

There is no one answer to what is “healthy” for
every human, though there are some generally accepted rules that most of us
follow. Vegetables are good. Fresh fruit is good. Protein is needed to build
and repair tissue. Moderation is considered key.

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It’s a moving target that really does come down to a personal choice and a personalized plan built for an individual by a nutritionist. Someone with a chronic illness will have different needs than someone wanting to lose weight. It’s really up to you to be educated and thoughtful about your approach to health…

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