When certifying people as Reiki healers, part of the training offers recommendations about starting your own Reiki practice. The formal requirements for starting any business, such as creating a fictitious business name and registering it, creating a logo and website, and then developing a marketing plan for your Reiki practice, have not changed. Listed below are 12 DO’S and DON’TS that you should also take into consideration when starting your own Reiki practice.
The Do’s
Do #1- Be realistic about your situation.
Being realistic prepares you to take on the responsibility of starting your own practice. Assess your life situation and come to an honest conclusion about how starting a business will affect it. Starting a business takes a lot of time and effort. You must follow all the legal requirements to create and protect it while also spending most hours of the day thinking of ways to make it successful. If you have a stressful life now, take some time to settle things down on all levels before you start a Reiki practice.
Do #2- Save money for business expenses.
It is important that you assess how much money you need to start your business. There are a lot of costs associated with hiring independent contractors for website design, designing business cards, media marketing; paying rent for space or renovating your home office; government filing fees; staffing, and other miscellaneous costs. You may not have enough clients to cover these costs. I recommend you research what your initial expenses will be in the first few years, so you can estimate the amount needed. There are also ways to save on costs, such as working out of a home office, sharing rental space with another Reiki healer, and using one of the free templates offered online to design your own website.
Do #3- Know your target clientele.
Understand who your target clientele is for each service. Knowing who your clients will be is essential for any practice. Your target clients will determine the prices you charge and how you will market your business. You should know in advance whether you like to work only with animals or would like a variety of clientele – from animals to adults, to children, to the elderly, to those with incurable diseases/conditions. If you know you are not a people person, then focus on animals or building clearings don’t force yourself to work with people just to earn money. Remember, you are also establishing your reputation with each client and if you do not want to be in the room, the client will feel that energy. So remain true to yourself and pick the perfect clientele for your Reiki practice.
Do #4- Research the area to learn the standard rate for services.
Go online to research your area and the surrounding areas to discover what other Reiki healers are charging their clients and the type of people they are targeting for services. Consider the background, education and training, and specific services offered by…
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