How to Establish Credibility [as a Coach, Speaker, Business Owner, or Leader]

I’ve spent 40+ years of my life working as an internationally renowned and respected leader in the personal development field. I’ve spoken in front of crowds of 50,000 and brought them to their feet in ecstatic applause.

I have also appeared on countless national TV shows, consulted with many Fortune 500 companies, trained thousands of people to become certified trainers, and have collaborated with some of the most successful people in America and around the globe.

And if there’s one thing I can tell you about the world’s most successful leaders – not to mention the secret to achieving recognition and lasting success as a coach, speaker, business owner, or leader in your own organization or industry – it’s this:

If you want people to listen to your words and follow your guidance and leadership, you have to establish credibility and make sure they TRUST you.

People have to believe that you’re speaking from experience and deep insight – AND that you have their best interests in mind and are dedicated to helping them get the results they want. Otherwise, they will be reluctant to trust you enough to do the deep work required to achieve lasting transformation and show up as their highest self.

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That’s why it’s so important for you to establish common ground and open communication channels with the people you want to serve, collaborate with and lead – and take whatever steps are necessary for you to build credibility as a knowledgeable, reputable, and reliable expert who gets results.

It doesn’t matter what kind of leader you are or your position within your organization.

By going the extra mile to prove to people that you are someone worth following – and that you have the knowledge, expertise, and insight to back up your words with evidence that your approach gets results – you reassure them that if they follow your lead and act on your advice, their efforts will be rewarded.

And today I’m going to share some of my top tips to help you do just that – and learn how to cultivate the kind of credibility that inspires people to follow you wherever you will take them!

How to Establish Credibility?

Always remember that credibility stems from trust. People will see you as a leader to be respected only when they believe that you have what it takes to take them in the direction they want to go

The following six tips will help you cultivate that trust and establish credibility – and prove to people that you have the skills, experience, and common ground to help them overcome their challenges and achieve their desired outcomes in life.

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(Attention Public Speakers: These tips will also help cultivate your speaker credibility and make sure the audience’s perception of you is that of a leader worthy of being listened to and followed.)

1. Always Be Transparent

“The best way to prove the clearness of your mind, is by showing its faults; as when a stream discovers the dirt at the bottom, it convinces us of the transparency and purity of the water.” – Alexander Pope

“Honesty is the first chapter in the book of wisdom.” – Thomas Jefferson

People are more likely to trust you and listen to you when it’s clear that you are being completely transparent and not hiding anything from them. That’s why the most successful leaders tend to be an open book.

Ask them a question and they will always share their thoughts and experiences and give you an honest answer. They understand actions speak louder than words and credibility stems from a person always walking their talk …

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